Marketing translation involves translation of advertising and commercial texts designed to promote certain products or services – from commercial slogans to complex business presentations, press releases, mass media content, etc. This type of translation services has its specific features and the target text commonly needs to be revised by specialists or partners in the respective countries.
Promotion of products and services within new market areas necessitates the translation of promotional brochures, product catalogues, specifications, product descriptions and presentations. Such materials usually have highly specific style and content which should be adequately rendered in another language. Translator should be also aware of local conventions, traditions and rules governing drafting of marketing texts, otherwise the information may be misinterpreted by the target audience.
We have gained considerable experience in translation and adaptation of marketing information and materials, commercial presentations, promotional brochures and leaflets, as well as in translation of market research materials and questionnaires in various fields, from medical and pharmaceutical to travel and hospitality.